Cultural degeneration and Media
June 19, 2009 by admin
Category Cultural Corruption , Media Seminars
To tell a ilişkilendirmeyle simple people, their culture, creating everything they make for their survival, at all levels and the communication format that creates shares, or interactions. According to the definitions in this simple looking, communication and culture of each other constituent elements on the one hand, a router on the other hand, formative, they function as a developer and converter tools. That is the cultural values of people they produce a quality win and to win the prevalence of human communities must find a common shared space. This can only occur through communication. Accordingly, a number of people in various ways and often through the tools produced through the communication of values in the community at large finds the ability to share and use. Sharing and use of the expansion of cultural values associated with the presence of suitable communication media. At this point, the mass media comes to mind.
In this sense, what we see when we look at history in a reverse industrialization follows, therefore, the functioning of the processes of cultural developments in communication technologies, how is that a close relationship. Namely, the process of dissolution of feudal relations into the current structure of the closed society, and therefore speed the process of modernization is known to win the mass media, how to be effective. With advances in printing technology more easily and quickly printed in newspapers, magazines and books distribution of large sectors of society, more and more as a result a number of the spread of libertarian ideas, the structure of a closed society, open society, regarded as one of the most important factors in the transition.
On the other hand, the structure of the traditional social structure of the transition to modern society, an important point in the process of industrialization and urbanization gelinmesi, the widespread adoption of the bourgeois-liberal thought and hence the formation of the mass media in the development of capitalism in the prepared environment. Thus, mass media, re-shaped for the capitalist system in accordance with the rules of capitalism bürünmüşlerdir structure.
Structured in the capitalist sector, mass media, in relationships in which they were naturally produced in the spread of cultural values, in charge of placing and consolidating the function. They are located in the mass media system, and therefore, how the institutions of mass communication beslerse, they also feed at the same rate in the system being acquired, and they continue to live. This multi-cultural environment than occur in mutual nutrition.
In today's world is surrounded by the mass media operation that is far beyond the past. Pervades our lives with each cross-section of the mass media, placing today and spread the culture of not only his production came to a realization. So today's culture, and communication between the creation and supply of this mutual araçlarınca superseded by the mass media, the commercial market environment, cultural environment, have produced and are available for consumption.
So in today's world of culture is understood that they came to consider in terms of the mass media become the main actor. Due to the nature of people, they produce their own cultural values in the various planes of life, for they are today, they are produced and presented by others in other settings. Therefore, they are produced and available for consumption outside of his life outside of this push for culture, is a synthetic feature. Commercial capitalism and the market environment, produced mostly offered to people through mass media, the culture, the spirit of the people on his receiver position, rather than reflect the world of feelings and think of others, a fact that reflects the world of those who dominate its production processes. Here, the main question to be asked, who comes to cultural production, why, for what purpose have done.
Looking at the functioning of this question appear in the light of today's world of going out in two important sectors. One in which the functioning of mass media communications industry, the other is the cultural industry or cultural sector of cultural production takes place. Both are two giant commercial capitalism and the modern sector of the capitalist world was not obvious to a large extent, holds up the abstract section. Abstract section of the call, because the need for communication and culture is worth a certain extent with the yansımakla, even more so in the spirit, emotion and thought in the world of abstract values are presented as being produced and consumed. The really important and that's all that dangerous dimension. Because the production and consumption in the presence of abstract showing the delineation of this section, therefore, very difficult demetlenmesi.
Capitalism has expanded its sovereignty can see the need in today's world of culture, and communications sector expanded its borders and the globalization process international level have become the two major lanes. Indeed, the intellectual dimension of globalization yerleşiklik win, to win the globalization in the shape of the prevalence of cultural indicators, the basic ground for settlement of the mind awareness of the globalization of culture, sometimes to the beginning created the mass market environment, and sometimes we put the qualification of popular culture is dominant. These indicators are generated in culture, values, forms of consciousness, attitude, attitude and behavior through the mass media is spreading all over the world and offered for human consumption. This also reveals how important the role of mass media.
Another important question to be asked here is who is the cultural environment of production and consumption activities will take place in the leadership or hostage. The answer is simple. In today's capitalist world in the head, guiding the functioning of capital owners suffer from this direction. Indeed, today's dominant culture, how widespread is used by large cuts in wins, and how capitalism reinforces the main actors in the world with their own interests so, place their own sovereignty. Because the system is their system, at the service of their interests has a functioning and already has a quality all the rules and institutions established by them. In the same way in the hands of the owners of capital and the mass media-led operation in the same show. Here, recalling Marx who has put the means of production that determines the relations of production, so that checks are still produced. Relationships in the capitalist system of today are continuing in this manner. Both the culture industry and mass media industry bosses in control of all types of production, their value may also be set out in the service of any kind.
So when we look at the mass media cultural functions, especially in today's world situation is very clear in terms of the current operation. Produced in the culture industry, the people, who have no place in their own real lives of a number of cultural products, the transfer of capital, ownership of the means of mass communication and presentation to meet with people and their life is transferred to the field.
Carried out under the yoke of Western capitalism in today's globalization of cultural production and transmission process of the people in question, in the real worlds of their own, and completely away from their own lives, are excluded as possible. The second and third world countries under the yoke of capitalist countries in this regard when we encounter the situation very clearly. In both the economic and technological development not complete yet, and therefore dependent on the one hand, these countries subjected to bombardment of western countries getting up from a cultural perspective, on the other hand completely open to outside influences in terms of mass media institutions are located. Necessary for the functioning of mass media content rather than creating them from the outside, the western countries and third world countries from which intake of each type of program, so the purchase of cultural products and receive values from the outside. Cultural products of capitalism and the values produced by the commercial industry environment, transport and presentation in the mass media in general, which impose their own communities, the second and third world societies, the West's commercial and cultural elements of the synthetic invaded the specificities over time, losing the traditional cultural environments and undergoes structural transformation olmaktadırlar something else.
In 1978, these issues also is mentioned in a report prepared at the UNESCO. The McBride Report as communication literature in this report that the world faces a one-sided communication environment, it also poses a major obstacle to the formation of the world's attention to a polyphonic siphoned off. This trend towards a univocal world, some recommendations were made to prevent. According to this, and their mass media industries that are technologically backward the second and third world countries are forced to create a technical support to the Western countries, but the local elements in the creation of mass media content, and proposed that the use of the weighted values. On the other hand the societies of the second and third world countries, for their own local cultural elements and values of the transfers required fields in the creation of western countries, the proposal includes a number of facilities to be serviced. Otherwise, continue the same way as in the case of transfer of technology in the future as well as polyphonic contextual question from a world that can not be stressed is not far from the danger.
These thirty years have elapsed since the report From this point-the point where the situation was really desperate. Let the other countries, even if only the situation is looked at in Turkey, today we received such an obvious fact of the danger is precisely in the place. Hundreds of television channels and newspapers and the magazine that much more active in the mass communications industry in today's Turkey özgünlükten is impossible to speak of. Exogenous cost of poor quality at low prices düşürsün he filled in imitation of the mass media programs, or how a cultural service to the community, even to ask what has become meaningless.
On the other hand, although apparently a very large number of mass media publications in the field of a few boss's property policies seen looking statements are nothing more than the sound of the owner. Even beyond that, the media bosses networks of relations, political circles in which they are connected, and with them formed the dominant factors that determine the content of the media as a conflict of interest is remarkable in today's Turkey. This is the media or mass media, the people of the main missions of lighting, away from the information function, your boss's voice, the boss's interests in relations with the boss drags. Certain business and political circles of the media of news and information sources from ilişkilenen biçimlenmekte in these relationships. So for some media companies, while some of the news and information sources much easier to reach, making it impossible to access for others it can come in this direction. All of these relationships in the actual missions instead of the mass media, functioning, continue in their designated areas of special mission to raise the status. Starting from this point to tell these limitations, the re-definition of the media's mission in the new conditions and so on. conditions also affect the cultural functions. According to today's mass media, people, their cultural development to contribute to them to maintain their original conditions, rather than take them to their original cultural environments, away from the artificial culture media, and items of cultural values to equip a number of externally imposed and, therefore, undertook a function are located, such as alienating.
This negative trend needs to be done to prevent the first thing to take into account the mass media in creating the content of the original cultural codes, to make use of local and traditional cultural elements. On the other hand the mass media requests, media owners are not creating content, community, people's needs taken into account. In the meantime, of course, be recommended to enter a closed process. However outside of material to be converted to a synthesis of local material, kneaded, and the original would be advisable to ring. This shows the interoperability of the media in society, primarily the problems of this society, conditions, mental, emotional, and think the world should not be forgotten and need to be sensitive to a publication policy be established accordingly. People first in the world of mass media themselves, able to see something of their own. Be stable in the mass communications sector, should earn for its livelihood, of course, but her basic point of capitalism that differentiate it from other sectors of the public responsibility that should never be ignored.
Information: Professor at the Faculty of Gazi University Faculty of Communication. Dr. Nazife Gungor on June 7, 2008 the "cultural corruption and media seminar on".
