Working in the Media Relations

Being an employee in the media sector, in current conditions is what you mean? Work in the media, be an employee of the media, in fact, is a laborer in general. Is embedded in the media sector worldwide economic, political and ideological structure, looking, in recent years, going through a period that went bad for the employees is very clear. Employees' rights, working hours, wages and working conditions can be reported in terms of outbound travel in a reverse. It also forms part of the media sector, and in fact constitutes the most painful part. The media sector, in this sense, the recent period, has a structure will be much criticism. However, understanding labor relations in the media and / or anlamlandırmadan first and then the media to focus on the need to see the overall picture.
The first question to be answered, of course, how anlamlandırılabileceğidir society in which we live. Turkey today is how to be grasped and / or understood through how to? Second, the "globalization," he said, and think of how much-debated concept and / or how to think? Third, how globalization is shaped during the working relationship? Fourth, how a conversion is in working relationships with the media? Most recently, the living in this process, when we look at media professionals, and a heroic resistance against the negativities in a case without a check or we can without bowing?
We live in Society: Global Capitalism Economic, Political and Ideological Structure
Live in a capitalist society, a large part of the world and Turkey. The three buildings anlarken capitalist society is very important, because, it operates with three structures. First, capitalism, there is a structure of economic goods and services produced. Second, the politics, produced political there is a structure. Third, there is a way of thinking. These three together constitute society. Capitalist society is in crisis periods, iktisadını, politics and ideology of the works to replace and renew itself. Thus, the political structure and economic structure of capitalism, both in times of crisis and, perhaps most importantly, that we have us believe that what's good for the ideological structure varies.
Why Globalization is it important? More recently, since the late 1970s, in the current era, "globalization" or "global capitalism" is called. This is an improvement in all over the world. Both developed countries and less developed countries such as Turkey. "Globalisation", the so-called phenomenon, precisely in the late 1970s, the world itself to solve this crisis into economic, political and ideological effort to create a new structure. Undated in the societies, as if that was it always like this are perceived. Yet, the "globalization" of capitalism, and a moment of a moment. Since the late 1970s, our society itself, the economic, political and ideological restructuring. Here in this building sits in the full reality of working in the media.
First, the economic structure of society deyince what do we mean what we call globalization? Economic structure of global capitalism, capital, does not want to stay within national borders. Capital, to invest in the whole world and wants to reach all the world markets. Global capital, in front of the border ever knew, to go to places all over the world seeks profitable. So, labor, labor in front of the borders and for him to go to countries that have the best wages in front of a structure without borders Can we talk? No! Saying is not mentioned in the globalization of labor, the globalization of capital. Labor, and capital, the doors will remain local limits. Global capital, the world's most important instrument on the effectiveness, of course, multinational corporations. Multinational companies, companies producing more than one country and operate all over the world. Looking at the media also observed the same structure. Now media companies all over the world want to be responsible for the field of communication. Global media have called the media structure of the large monopolies. Each covered the ground and over the world are at a very important part of communication, they also manipulate. Finally, the economic structure, the important point for us, "so-called retreat of the state economy," demand. Constantly in the media we read: "bulky state", "bureaucratic state" and "a useless state." Completely excluded from the state through a process of economic structure is introduced.
Second, we look at globalization's political structure, is now seen as politically, not national governments, international organizations are. Who will lead the global capitalism?: International Monetary Fund (IMF), World Bank (WB), World Trade Organization and others. This major international organizations, is very decisive position to the political structure.
Third, we look at the structure of global capitalism, the ideological, the concept is no longer spoken in four. The first concept, the "individual" is. All the ads, "You! You can. Run and build, "he appeal. The most important of the period mentioned in terse, no doubt, "Become a successful auxiliary fry and" stop. The basis is individual, and constantly call on us as individuals. Second is the concept of "competition" is. Repeated "competition" is the concept of "make the opponent, this competition will be based on beauty," he says. The third concept that the magic of the "market" concept. "Market", a medium of everything bought and sold. In the fourth founding concept of "freedom" type. Last time, travel magazines, talks about freedom: "I was bored is not it? Bin plane and go. Go too far. You are free "You are free! Is there an obstacle that prevents the plane ride? No! Then you're free!
Global capitalism, these concepts themselves (individual, competitive, market and freedom) when the ideological structure, excludes some of the concepts. Excluded concepts, "solidarity", "society" and "equality" is. Therefore, the "community", "solidarity" and "equality", who think they do not have the structure of the ideological concepts of global capitalism.
Labour Relations in the Globalization Process: Strengthening the Power of Capital and Labor Rights and the loser
Employees also will be the balance of power against the development of relations between the employees in a period. Nevertheless, as discussed on the subject is useful to underline the following points: In today's conditions, the labor demand in the labor market of workers who supply labor to the employer, to determine strategies that are serious differences in terms of capacity. Employer with the usual stature, "my hand, rocking fifty" and then he said very roughly fifty people came together to them in this "offered" to make a pressure on working conditions and wages are often reduced capacities. In other words, conditions of high and chronic unemployment, non-unionized and unorganized workers, the employer offered to them, "flexible working" accept the terms.
We are going through the period, in other words, the most distinctive feature of global capitalism, its predecessors, in terms of class relations and class struggle is to have an entirely different social organization. The central countries, especially neighboring countries, and partly the existing welfare state in the last half century practices in terms of both content and form to develop an entirely different social relations between classes in the previous period, and the valid "consent" or the "reconciliation" or deleted based on the date of the balance of power. In such a period, capital, labor, unconditional subservience to reproduce class power needs. Capital, labor, developed strategies to increase the obedience of the most important union, deregulation and "flexible work" is.
Global capitalism's economic, social, political and ideological re-manufacturing process begins with the point of production. Therefore, at the re-organization of production is the name of "flexible working" from the need to diagnose correctly. Most recently, the point of production of capital, profitability, and turned to look for new ways to increase labor productivity. The previous period, in certain times, social security and way of working as a union threat to the profitability of capital. In other words, this working format, both on behalf of working conditions and fees as well as very "solid" is. Capital, it intends to get rid of the applications of solid profitability, limiting the working hours and wages "flexibility" to determine in their own wants and wants to get rid of social security and union created by the additional burdens. In other words, wages, social protection, organization, wants to stretch out the time and space right in their favor.
Working in the Media Relations
Press each industry sector as well as national / global market tensions give rise to current trends in both open and has its own dynamics. Flexibility for this sector, as in others, national / global trends as part of the "top down" in the balance of the class on a global scale is an issue and a reflection of the transformation in the field of labor relations. Enhance the pursuit of monopoly profits by the media, minimizing the cost of labor "flexible working" has adopted the motto under the name. The first way to reduce the cost of labor as flexible working and reduced employment opportunities. In this regard, the technology also useful. Each new machine to increase the workload and reduce the number of workers due to productivity gains is provided. Another manifestation of flexibility in the media, "job security" of the disappearance. Flexible working in the media, in a manner similar institution of apprenticeship, trainee staff ettirilmesi lifetime emerges as an intern promoted to staff. "Intern" personnel, insurance, social security and labor in the unorganized young employer wants to give more. "Intern" of continuous prolonged periods. "Intern" after the term of "stamped" Working under the name of a per-story form of paid work still employed expert and uninsured. Those who work for the permanent hope of periods of internship and work are stamped. It is bestowed on very few people as might be expected. When it came to working on staff, the "flexibility" does not end applications. The image of a more flexible work, press workers, No. 212, containing a positive-relatively-Press on behalf of employees çalıştırılmalarıdır outside the scope of the Labor Law. No. 212 on staff, only a limited portion of employees employed under the Labour Law Press, a large part of the scope of the Labor Law, or "royalties" are employed to work with.
Another application of flexibility, "free-lance reporter and writer," the development of the institution. In this case, the "royalty fee" running through the fuse, it is possible to find employees to social security, press, and unorganized. Another view of the flexibility of the "pool system" called the method, several newspapers and television, press the employee is to serve a single fee. "Pool system" Press the employee due to the monopoly of the news media by the method of the same employer all the newspapers, magazines, agencies, radio and television can be used. Flexible working is another view, the senior managers in media abyss between charges, and other media workers' fees. Another application of flexible working on behalf of the dual wage structure: The fee consists of two parts constitute the basis of severance compensation and payroll in the amount shown on the minimum wage and "copyright" additional payments made under the name. In this case, the employer "moral" for uninsured and under the name of the employee's dismissal of the case and the press to pay a wage tax, a lower severance pay guarantee. Flexible working, that the media, the union is free to say unorganized work. Trade union activity, just as an employer in the automotive sector, media sector, employer-union strategies also vary depending on the de-is regarded as an undesirable thing. Turkey Journalists' Union, between the years 1979-1994 in the workplace örgütlüyken 18, today the only organized in the Anatolian Agency.
Dramatic Transformation of Media Professionals
Press other employees, such as employees take part in this kapsanmışlık and siege. Global media and monopoly capital, "flexible working" under the name of the unorganized, and very low wages, social security, and searching for ways to find employment; it looked, the press staff, "the grip of the fledgling hawk" are seen as. "Falcon grip of the fledgling" press to say if it seems difficult to find employees. In fact, this capital restructuring, designed, and have taken the point of departure is trying to "individual" in the press before the staff reproduces observed. In other words, journalism, "R & D scene," and "public interest" Press the employee the location of the principle of "market efficiency and competitiveness", "individual responsibility", "the multicast removing self-interest" are concepts such as the principle of media employees. Press employee-owned / ı'm world should be denied the rights created his own hands.
With the usual employer's stature, "my hand, rocking fifty" he said very roughly fifty people came together to make a pressure on the working conditions offered to them unless there is a change in capacity, flexibility, both general and industry practices related to the press, but "A new current horror stories" will be added. "Fledgling Falcon grip" of whether the refusal to understand the world of press workers with new meanings will be presented to them.

NOTES
Working in a capitalist society for the study of social cohesion Fuat Ercan in the sense of "societies and economies," the book looked.
2 Paul Hirst and Grahame Thompson, Globalization for general assessment on the "Globalization in question" looked to the book.
Economic globalization on the structure of 3 Michael Chossudovsky, "The Globalization of Poverty" is an important study of the book.
4 related to the political structure of the globalization process, Gencay Saylan Change, Globalization and the State recommended a new book called the function.
5 related to the ideological structure of global capitalism's book James Petras examined Globalization and Resistance.
6 to read a more detailed process of globalization on labor relations Yücesan-Ozdemir and Ali Murat Özdemir Gamze capital looked to the book justice.
7 For a detailed survey on working relationships with the media monopoly in the media Özsever'in Atilla the book by journalist looked disorganized.

RESOURCES
Chossudovsky, M. (1999). The Globalization of Poverty, (trans. N. Domanic), Istanbul: Nail Writings.
Ercan, F. (2001) Communities and Economies, Istanbul: Context Press.
Hirst, P. and Thompson, G. (1998). Globalization in question, (trans. O. Erdem, and E. Yucel), Ankara: Dost.
Özsever, A. (2004). Journalist Media Monopoly unorganized, NJ: Image Books Publishing.
Petras, J. (2002). Globalization and Resistance, (trans. C. Askin, A. Akbar, and O. CONGRESS), Istanbul: cosmopolitan Library.
Department, G. (1999). Change, Globalization and the State, New Function, Ankara: Image Publishing.
Yücesan-Ozdemir, G. and Ozdemir, AM (2008). Justice of capital: Labour and Social Policy in Turkey, Ankara: Note.

Information: Associate Professor at Gazi University Faculty of Communication. Dr. Özdemir Gamze Yücesan on 26 April 2008 the "working relationship with the media seminar on".

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