1 Effects of Press Ads
July 2, 2009 by admin
Category Media Seminars , Effects of ad
Speedo - published in the newspaper ad in 1963.
Everything is an "apple" ... began with Adam and Eve who persuaded Adam to prolong the apple ... the apple in the face of the appeal, even if it means violating the prohibitions of seven apple.
The history of the world's most well-known myth of ads by advertisers today considered the apple became the symbol of the ad.
The real story out there in the myth of an ad. In this story, people began to learn how to produce.
Kovuklarda sheltering in the cave and our earliest ancestors, nature needs met by natural means. Them to survive, hunting, or various plants, roots and fruits to collect enough. About a million years our ancestors built this life and passed through a revolution occurred at the end of the era. Instead of looking in nature, they began to make their own requirements. Sheep and goats, as well as barley, wheat, lentils and other crops also tamed. Of earthenware, they learned to make pottery.
Next times, modes of production and product types, while further acceleration of production increased as well. Six thousand years before present, as well as agricultural production, mining, weaving and pottery also shows major advances in our ancestors, the method of exchange began trading with the neighboring regions. Products similar methods in today's pazarcılarına exhibits, demonstrations, such as they are, again based on sound and word in the ad without being aware of our ancestors who are the pioneers of çığırtkanlıkla. Their uses this method remains valid today. Moreover, in every corner of the world.
Piyale - published in the newspaper ad in 1964.
Finds the first material on the ad, Egyptian, Babylonian, Roman and Greek civilizations appears. In Egypt, brings the award given to find an escaped prisoner of the prisoners, price and features with a papyrus written in announcing the walls of the Roman and Greek cities in the area and on the corner stones of various commodities from the beginning, circuses the gladiator contests advertisements, examples encountered in the first ad.
Putting the principles of quality control in the Middle Ages the guilds also appear in the concepts of brand and branding.
Gutenberg invented the printing press to the year of 1450, the first major turning point for the ad. By William Coxton 1480'lerde printer, push the issue in the marketing of books, you enter them in books and prints introducing flyers to churches, especially in places where people frequently distributes. Adopted as the first example of flyers, print advertising, William Coxton'ın. Ad in a newspaper published in Germany in 1525, different opinions on the drug even though that is considered the first print advertisements.
The development of advertising in Turkey
16. century in Germany, 17 Press the ads come to our country begun to be seen in the 19th century in England found a century. However, we know the old Ottoman declared the 17th second half of the 18th century or imports are estimated to be the beginning of the century Venice declaration titled Altınbaş Tiryaki. This is probably one of insufficient knowledge of the Ottoman declaration prepared in Venice.
RCA - published in the newspaper ad in 1948.
Europeans, they pulled out in Izmir since 1821 have been provided to enter the Ottomans, French newspapers ad's CTR. The first newspaper ad with a Spectateur Oriental Ottoman lands. The first issue of the newspaper dated March 24, 1821 by Didier is located in the first announcement that a person assigned to existing insurance representative.
İlanat the first half of the 1800s (eg, advertisements), the title-i Havadis'te Ceride the houses, land sale ads in the newspapers began taking other drugs, the addition of notices of agricultural machine, the first steps of the Ottoman ad's CTR.
Published in 1842 and a doctor named Samuel Rodoko announced the invention, the calluses medication, was first illustrated history of advertising as ads.
In the meantime, just announced Havadis Ceride not wait to come, as an intermediary between buyers and sellers use Ceridehane'yi a kind of "advertising agency" launched in.
Turkish newspapers ads for more books published after 1860, no one, under the title of the first issue of interpreter-I put more Ahval "three kuruştur ilanatın line. İlanatın iteration of the price shall be deducted from the phrase of "a systematic gave one of the first examples of the application.
Separation of the last pages of newspapers from 1880 announcement, usage of pictures in advertisements, full page ads in newspapers and advertising campaigns ilancılıktan encountered in the transition was the most important indicators.
The first advertising company in the Ottoman Empire, E. In 1909, founded by two partners with Hoeffer'in "Collective İlancılık Company" is. Thus began a professional manner in advertising activities. 1. Standstill by World War II, advertising, proclamation of the Republic revived. Letter held in İzmir Economy Congress held in 1923 with the Revolution of 1928, was influential in determining the direction of this new era; Economics Congress in determining the path followed by Turkey's economy, was one of the most important steps towards enlightenment with Alphabet Revolution.
The first touchstone in terms of advertising is the cornerstone of Turkish Republican period created İhap Görey Hulusi. Aircraft, particularly Lottery (National Lottery), including Monopoly Administration, the Agricultural Bank, Business Bank, Building and Loan Bank, Sumerbank, Garanti Bank, Real Estate Credit Bank, the Turkish Commercial Bank, the Turkish Aeronautical Association, Red Crescent, Taris, Agricultural Equipment Association, the Republican People's Party, Ford, Pirelli, Beykoz Venice boots, Harrison Hosiery Machines, Domestic Goods Markets, Çapamarka, Burla Brothers posters and advertisements, such as preparing numerous institutions and companies Görey İhap Hulusi, the Turks made a great contribution to the development of Turkish advertising and graphic arts. Ataturk's desire to perform the design of the first alphabet İhap, young Turkey played an important role as a designer in the creation of corporate identity.
Turkey Job Bank - newspaper ad was published in 1963.
Eli is the most important touchstone of Turkish advertising Acıman'a interesting book published in 1937 before moving on is a good idea to take a look. The second edition of the fortieth year last year, Gazi University Faculty of Communication Library series 3 Uyanık'ın made in the book succeed, the new instruments of the school course work at the newspaper 94, 95, 96 and 97 pages devoted to advertising. This work in the quality of the teacher's handbook of advertising, is seen as an area that students can develop their creativity. "The advertising pages of the newspapers announced examination papers", "Advertising matters", "Advertising and the significance of propaganda", "examination of Scripture" and "Newspaper recite the book" on the website, teachers, students, impressions of the prints on a variety of press ads or a certain product visuals hazırlatmaları whether proposed ad text.
In 1944, Eli Acıman'ın, period, "Happy Hat", is today a Began with Lego and Mario Vitali Hakko, owner of Active Ad Agency founded in 1965, Manajans'a, at a later Manajans J. As a result of a partnership established Manajans Walter Thompson / Thompson 's turned. Manajans'ın signing several major campaign in Turkey, and numerous advertising agencies in the training of many successful advertisers has a great role in the establishment.
Multi-party period is referred to as the 1950s, a significant increase in private sector initiatives. This situation gives rise in the demand for advertising, mass media, has gained more importance as the most important advertising tools. That year to 1951, radio advertising is prohibited, was released to the private sector. All of these developments have positive effects on advertising. During this period, gradually increased the number of advertising agencies began to emerge in a scientific approach.
In adopting the 1960 ad is no longer as the years turned into a profession from the 1970s forward çeşitlenmesiyle advertising environments. TRT started broadcasting television in 1968, the first commercial film was released March 3 1972. Thus, newspapers, magazines and radio came to the scene after a new advertising medium: Television.
September 12 and carries the imprint of Ozal in the 1980s, not only in all of Turkey Turkish advertising changed direction. Multinational companies increasingly interested in Turkey, while this is reflected in the advertising industry, local agencies, foreign agencies formed partnerships.
Thoroughly shining star of the 1990s television for years. On the one hand the increasing number of private channels, the opening of the TV channels the other hand, transition to color broadcasting and transmission time to 24 hours while removing the state of television's most popular advertising medium for advertisers to go much further than the point where the led.
Meanwhile, rapid developments in the fields of communication and information provided the advertising industry to experience radical changes. Advertising is perhaps the most impact in the computer industry. This situation has led to increase in advertising and quality of work pratikleşmesine. Press advertisements in newspapers for the same period, changes in printing techniques has created a unique opportunity. Press ads began to dazzle both aesthetically and in terms of design.
Developments in the fields of communication and information in general have positive impacts on the advertising industry also led to a whole new advertising media. Internet is the most important of them. Increasing power and influence even more with each passing day the internet, print and television advertising media such as the inevitable became a serious contender. The number of users has declined gradually increasing the average age of the Internet users. In this case, the Internet will be stronger for the future shows an advertising medium.
Also largely developed in the 1990s, open-air ads, was a period of diversified and widespread. Open-air as the internet has become an advertising medium strength increases with each passing day. Transit Ads with examples of different advertising media applications with the Car Curtain, adding color in the competition.
The bombardment of advertising media and the message
The press, the main advertising media such as television and radio ads, as well as outdoor applications, transit, vehicle trim applications encountered in almost every area up to the Internet advertising, also led to the bombardment of a real message. We must not forget this bombardımandaki share of mass media.
According to research from a child living in England, at the age of 18 has seen nearly 140,000 TV ad.
NY Times' copy of a weekend, 17th Century England, is more informative than an average person may face throughout his life.
The last 30 years, more information than with the previous 5000 years, exceedingly well produced.
If no data of this kind, but also for Turkey, we would not have been much different. All the people When evaluating this data, let's not forget forgotten within 24 hours, 80% of what they have learned chests.
What about the press ads?
On one hand, the bombardment of advertising media has a message between the increasingly intensifying competition, trends in the other, people do not forget ...
This table is not only for press ads, to ads in general brings to mind many questions.
Agricultural Bank - published in the newspaper ad in 1937.
Is Ad-those who currently pay their advertising agencies to no avail? The advertisements in this information pollution, huge ships in the darkness of night seems to fade away without leaving any trace? Press ads in this table is located where?
Where you stand and can make different interpretations depending on your perspective. We are looking at a positive yeğliyoruz point. Although we look at the positive point of everything we see, particularly the status of press ads. Because the press as an advertising medium, and at this point accustomed to all kinds of competition in the best way for him to use the power of advertising knows.
Press advertisements Why?
When we say as a medium of advertising, press, magazines and newspapers were differentiated from each other by their nature are certain aspects of our mind. In both cases, advertising messages, text, photographs, graphics, layout and design elements such as the basic transferred.
Newspapers distribution area, the publication can be classified in three different ways, depending on the frequency and content.
Distribution of local, national and international divided into three categories, the newspapers. These are published in a particular region, local newspapers, national newspapers and national newspapers published all over the country abroad as a sale or a special case of pressing international newspapers emerged.
While media planning advertising campaigns in local newspapers, elected by mostly small and regional businesses, manufacturing firms across the country at national, global campaigns, both national and international newspapers if they choose companies that do.
Published in terms of frequency, daily, weekly and monthly newspapers are classified as, according to reports contained in the political, economic, sports and magazine are divided into categories, such as.
Preparing advertising campaigns primarily target audience analysis, media planning must be done correctly and it should be considered depending on the classification of the newspaper. Creative strategy and advertising in the last stage in the preparation of accurate and efficient manner. Prepared in this manner a more favorable effect on the audience will campaign.
Newspapers as an advertising medium, influence and privileges
Newspapers, not as flexible as any other advertising medium. Short production time and the deadline for submission of advertising, newspapers, provides a great privilege.
Newspapers, according to the features they offer the creative flexibility. To hear their own newspaper ads to attract readers' attention and interest in various size, form and format that can be prepared, the color is available or can be designed as a special announcement.
Only sightly newspapers and magazines, advertising messages or try to reach the target audience through these items.
The target audience, the ability to access 24 hours a day in the newspaper and magazine ads, radio and television than in permanent. Moreover, due to absence of a specific time limit, the advertised product or service mark of all the information transmitted in detail.
Uniroyal - published in the newspaper ad in 1967.
Newspapers, for advertising all types of applications required at the designated place, editing can be done. To draw attention to advertising most effectively convey the message and the opportunity to include many different layout and design.
Higher frequencies of the publication of newspapers. Reach the target audience because of the continuous run on each day. Advertising deadline is short, allowing you to immediately recognize the desired changes.
(Continued)
Information: The Barbaros lecturer at Gazi University Faculty of Communications on April 19, 2008 Gürçay'ın the press "the effects of advertising a seminar on".
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2 Effects of Press Ads
July 2, 2009 by admin
Category Media Seminars , Effects of ad
Arçelik - published in the newspaper ad in 1970.
Readership of newspapers in both the economic, socio-cultural perspective is different. For this reason, ad-which, by using different papers reach different target audiences. Similarly, local newspapers, national newspapers with regional annexes to conceive and trapping privileges directly to a specific geographic area are also the target audience. This also reduces the costs of advertising.
Certain pages of the economy, sports, health, newspapers, magazines, such as separating the subjective issues so that the advertised product, service or brand directly to the appropriate audience the possibility of reaching very high.
Götürülebilmeleri deployment by newspapers and magazines, and other places, the ad provides visibility throughout the day by other people.
Newspaper and magazine ads are permanent. Are retained and archived consistently reach their target audiences because of the newspaper and magazine ads.
Austin - published in the newspaper ad in 1947.
Newspaper advertisements for the product choice and discounts coupons, telephone and fax numbers or e-mail addresses allows the reception of an immediate response by the target mass.
Newspapers and magazines are perceived as a brand by the target audiences. While newspapers and magazines to television news preferences, according to the program according to generally be preferred. Because newspapers and magazines of choice itself.
The readers of newspapers and magazines, on the very important privilege created a sense of confidence.
Newspapers and magazines are distributed in them provides a privilege and also a separate inserts.
Edison - published in the newspaper ad in 1955.
As an advertising medium impact journals and Privileges
Assessing the impact and the privileges of the press ads, we consider mainly newspapers. Magazines have talked about very little. Because the magazines and newspapers for some of them quite different from the common.
First of all, the print quality of paper and magazines, newspapers, is much higher. Magazine ads are perceived by the target group different than other print ads. Generally, the product being advertised, and a single picture is displayed. Here, photography is used often. Ad text may not cover some of the commercials, but they are usually encountered in some cases very long texts used in the texts of medium length. Magazines, newspaper ads offering a more realistic and direct advertising message and the business community to use emotional appeal than the more recent publications, advertising tools.
Okunmama problem of long texts printed advertisements do not apply to some of the magazine ads. Because of the long reading time allocation of the target audience magazines, advertising texts, especially in long-readable raising the likelihood of informative campaigns.
Real Estate Bank - published in the newspaper ad in 1955.
More creative aspects of their structure and allow unlimited research journals. Delete topic pages, prints, foldouts, plucked from the additional leaves, as the pages in the duplex is located in many different application areas. This means the ad is drawn attention to the target audience.
Addressing the area of interest in many different journals, is adopted as the reference to these areas. Magazines, especially in a highly effective advertising medium to reach specific target audiences.
Magazines, under two headings according to themes and target groups:
According to classification of the target audience, dealing with general issues, such as tempo and current magazines, Forums, Film, more specific and narrow audiences, such as F1 Racing magazines and Capital, MediaCat, Marketing magazines such as Turkey enters to a specific occupational group. Stage, the first destination in the special publications such as magazines and school located in this classification.
Cars, movies, personal care, career, decorating, cooking, gardening, hobby, cultural areas, such as art and literature, clothing, fashion, travel magazines, is located within the classification of the theme. These journals are the most appropriate advertising medium for the masses form a specific target.
Addressing specific areas of interest magazines in the magazine about a product or service advertised by a more careful reading of the reader is inevitable.
Magazines, due to the nature of their audiences an ad ortamıdırlar ayrıcılıklı.
Because, magazines, often call out, the upper income groups.
Hoover - published in the newspaper ad in 1964.
Journal readers, viewers than television or radio programs, magazines, show much more interest and importance. They provide the largest selection of journals in the target audience the privilege of convenience. Thanks to special interest magazines and special publications are easily accessible thanks to spesifikleşmiş magazines target audiences. Again, the specific regional publications can be accessed only from a certain target audience by geographic region.
Deployment by magazines, bank, hair salon, waiting rooms available at every such by the purchaser, not only because of the secondary target audience are also read by people who can be called.
Magazines suited for direct response advertising. Coupons, addresses, request forms can return using the fastest way to the target mass.
Ads in magazines, in conjunction with other advertising environments, the magazine is completely differentiates the privilege of advertising on the inside or promotions offered in smaller, trial and promotional products.
Depending on the system privileges of subscription journals that have occurred as a direct subscriber of the magazine that the target audience or a letter sent on behalf of the sheets.
Disadvantages of advertising media are newspapers and journals
Newspapers and magazines, the radio voice of the television lacks the privilege of both voice and image. In this case, press ads and advertising in general swipe at points saliency spending too much effort, to provide creative solutions required.
Published in the newspaper ad in the IBM-1984.
Newspapers cheaper in terms of advertising costs in terms of cost per person reached an advertising medium, although an expensive advertising medium. Reaches the target audience of the possible number of people in the ad, and considering them according to the TV there is one disadvantage in terms of cost.
Magazines in the most expensive advertising medium of all printed advertising media. Both journals are expensive in terms of construction costs and the cost per capita is among the advertising media.
Newspapers, printed on paper the worst in all printed advertising media, print quality with the lowest advertising environment. Poor quality of paper used in the ad title and reduce the attractiveness of the visual elements that affect the ad. Rare journals (periodicals) reduces the effect of the publication of the message given to the ad. Providing information on short-term promotions in a long time wears out the advertising message. Similarly, updating of advertising can be made immediately weighted images in magazines and ads are usually used in the enterprise.
Published in the newspaper ad in the IBM-1984.
One of the biggest disadvantages of advertising aggregation of journals. Especially ads stacked on top of the first pages of magazines, advertising messages to be perceived or interfere with the readings.
Magazines that are effective in achieving specific audience disadvantaged in reaching large audiences. Choosing to reach broader audiences will be useful in several different journals. But in this case will increase the costs of the campaign.
How does the future of print advertising?
Internet radio and TV as well as strong competitors on the one hand and on the other hand, press, outdoor and transit ads are still struggling just as effective competitors are among the most important advertising media.
Although the most powerful competitor in the near future as the Internet, press ads, according to a study currently remains strong. However, further strengthening its position protection and ads for the press must not ignore some of the points. Press ads follow developments closely, as long as exhibited by the different approaches will never loose power. Classified advertising pages of examples of this we can see the annexes or human resources. Classified advertising pages of newspapers, also called the market place in general, typography, illustration, or require knowledge of the draft. These pages are known for the set of simple rules of writing, their monitoring is sufficient. There is no obligation to entertain readers, because classifieds. Functions to give information. Moreover, this information is communicated to simple and clear way. Important facts should be a regular sequence. In addition, classifieds should be short and concise.
Published in the newspaper ad in the IBM-1988.
These are all truths that form the basis of methods known and practiced since time immemorial. However, the appearance of pages of classified advertising has changed in recent years. To adapt to innovations and developments in these pages would not be surprising to see a variety of creative applications.
On the one hand is very flexible in terms of outdoor advertising media, such as creativity, on the other hand, such as television advertising environment that competes in a colorful and vibrant press, advertising creative and effective as possible in order to provide benefits is required. At this point, the advertising agency providing advertising-related solutions to respond and produce the right decisions are required.
As a result, the effect of press advertisements, and always will remain indispensable.
RESOURCES
Book, AC, Schick, CD (1988) Principles of Advertising Text, and the draft, (Wish Şendil trans.), Istanbul:
Cetinkaya, Y. (1993) Advertising and Manipulation, Istanbul: Wood
Elden M., Ulukök, Ö. Et al. (2005) ... Now Ads, Istanbul: Contact
Fidan, B. (2007) Advertising and Cartoon, Istanbul: RYD and Bamm
Karaçor, S. (2007) Advertising Communication: A Study on the Impact of the Internet and newspaper commercials, Konya: Cartoons
Kocabaş, F., Hand, M. (2006) Advertising. Concepts, Decisions, Institutions, Istanbul: Contact
Ogilvy, D. (1989) Confessions of an advertiser, (trans. Selim Yazgan), Istanbul: Afa
Vigilant, M. (2007) New School Courses vessels; Newspaper, Ankara: Gazi University Faculty of Communication 40 Year Library
Jemal, AS (1998). "The press does not lose the effect, because there is brand loyalty in the press!" MediaCat, Year: 6, Issue: 42, Page 44
"Brand: Trust pyrex"
Information: The Barbaros lecturer at Gazi University Faculty of Communications on April 19, 2008 Gürçay'ın the press "the effects of advertising a seminar on".
