Media market crashes
Parent organization formed by journalists' unions in Europe, the European Federation of Journalists (European Federation of Journalists - EFJ), the last statement, in terms of the media environment in which includes thought-provoking determinations. 
Technology that allows people to create and share their own content, appealing to the society they live in the same media people highlighted in the Declaration to weaken, "Internet blogs and social sharing networks, while the light of day new areas of the world, other areas, the traditional media, especially newspapers, the light fading," said . These opinions were given in the continuation of the Declaration:
Media market crashes. Escape to the Internet advertising, newspapers, and a new generation that separates less time for traditional television, the expense of quality journalism and editorial decrease the cost of reducing the number of staff has led to panic in this industry and undermines democratic pluralism.
Why employers are desperately seeking sector in Europe, where more snow removal, journalism and the media decline accelerated dramatically in recent months because of the recent economic downturn. However, the crisis of the media in Europe for many years was in formation, this crisis started before the recent economic recession.
The crisis of the media in Europe, the political, social and democratic life have a dramatic impact on monitoring. Media that the private sector, including radio and television, especially the people of the state and the European fonladığı traditionally pluralistic and diverse communication channels offer news of news is no longer a pre-existing balance can not be said satisfactory.
Now there is no guarantee media pluralism tutulabileceğinin under guarantee. The private sector is now in Europe, which is of central importance in raising the standards of democracy and the protection can not guarantee the provision of information services.
At the same time, a crisis of its own public radio and television in the living area and is still a major target of political pressures. European media center, and state-supported, as well as an unusual manner similar to private media is under pressure.
This is not a short-term crisis. The size of the collapse of traditional media in the U.S., both public organizations and media professionals has led to a big shock. In Europe, the market as soon as possible to face the consequences of restructuring in the future there is no doubt.
Change is quite merciless and more open, more relevant offers and opportunities for the creation of communities have been better inform through, but only to the emergence of these communities, journalism, professional, public purposes (public discussions start, these discussions to be informative about the educational and community, those who have power to account ) could be maintained as long as possible. Journalism, research, and provides mechanisms to control corruption and open society, which keeps the communities.
This corresponds to the threatening circumstances, the European Federation of Journalists (EFJ), the issue of the future of journalism, the media throughout the European continent, stability, democracy, social justice and equality, based on the key role played in building placed at the center believes that the debate on the national and international level.
Journalists and their unions, working conditions, professional standards, is committed to defending the rights of trade union and democratic media that vital process. Protection of the creative heart of the European media, the media and the professionalism of journalism, we believe in nurturing and promoting development.
EFJ this idea; Ethical Journalism Initiative, and in accordance with the following principles, values and ethical journalism, media, public commitment that split the continent-wide campaign is calling for a revival:
1. EFJ, where development is considered to be an obstacle, any kind of censorship and self-censorship continues to be bound by strict stance against the practice. Governments, will allow journalists to work free of legal, regulatory reasons, they failed to create conditions, democracy can not perform its function.
2. Journalism must be credible and reliable. This also works of journalists, their investment in their activities, social conditions, business conditions require the elimination of uncertainties. Employee or independent of all journalists, supported the idea of regulations protecting the rights and working conditions appropriate to have a professional status, the assurance of quality journalism.
3. Especially the more open, pluralistic societies, and to strive towards representative government, education and training of professional journalists should be given more importance.
4. Resemble each other more and more branches of the media, convergence, requires new management models; press publishing and radio and television council, councils, different forms of internal regulation, co-regulation and binding laws. Internet reality, there are structures which makes it more and more obsolete.
5. The change in information, based on old and tested values requires innovations and new visions. EFJ, journalists and their unions, agrees tackle the threats can not come alone. To initiate a new dialogue and debate to strengthen the role of the media, media owners, the open society groups, national and European level to build the new alliances involving all interested people, including politicians.
The future of the press in Europe for the initiation of public discussions on the national level and European level, the European Union in 2009, we use the change of management as an opportunity.
This discussion is not only the telephone, radio and television broadcasting, print and digital media communication policies and technological problems arising from technological detente odaklanmamalı each other. These are important, but the issue is critical and historic importance, the life of Europe's democratic pluralism and the strengthening of the role of journalism as a cornerstone of public participation mechanisms.
For this reason, EFJ, 2009 Annual Meeting in Varna, European journalists, through the following actions, journalists, declared yerleştireceğini pioneer of change:
• developments in the media sector to allow complete examination of the European-level politics to run a campaign for changes and new initiatives to promote a strong, these new initiatives, the participation of all parties making a summit of European media, the media environment of uncertainty born of the crisis of the EU countries to help them find the way the press with the participation of trade unions, within the EU is a "media task force (Task Force)" also covers the creation;
• Political decision-makers and governments to improve the infrastructure of the possibilities of dialogue with media owners and other parties to investigate;
• the scope of emergency support to the media at the national level and supports the recommendations made at the European level, traditional or innovative ways, such benefits can be made, under the following conditions persisting in the realization of:
Respect for fundamental ethical principles of editorial independence and freedom of the press-and to defend these values in the rapidly changing face of journalism and media institutions;
-Journalists and other media workers, including labor standards and working conditions in accordance with respect for social rights;
-Qualified investment in journalism, promoting diversity and pluralism within the media systems of values that emphasize the public interest;
• continue to track changes and developments in industry news stories, press in Europe;
• To support journalists in their resistance against reckless cost-cutting strategies, strong trade unions across Europe due to the development and all groups in society EFJ'ye, especially their ability to promote access to the youth sector;
• identify new initiatives for the defense of journalism and to the elaboration of new initiatives for the development of media in Europe, in 2009, a European-wide conferences on the media crisis.
EFJ, threats of the future will bring a very important addition to offering great deals believes. Employment in the profession and the advocacy work of journalists, members of unions who were there, all members of a society which values the importance of dialogue and freedom of the press and the extraction of the foreground, a new debate about the future and will continue to encourage dialogue.
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